Alliance Dynamics

About Us

Our Why

We know why partnerships fail to reach their objectives... we want to make sure our clients' partnerships are successful.

Our How

Ensure our clients avoid common pitfalls and strengthen their partnering capability ...collaboratively.

Our What

Sensible, repeatable, adaptable methodologies that apply to any organization - regardless of size, industry, or geography.

Our Team

Parth Amin, CSAP

Parth Amin Strategic Alliance Manager Management Partner Program Channel Business Development

  • Parth founded Alliance Dynamics with the mission to help organizations easily partner to reach their growth goals.  

  • Prior to founding Alliance Dynamics, Parth spent 15+ years in the Medical Device Industry where he held a variety of pivotal roles where he established and led both domestic and international alliances.  Partner companies include startups to global companies  such as Elekta AB, Brainlab AG, Vision RT Ltd., Baxter International, GE  Healthcare, Toshiba Medical, and Cerner.

  • In his spare time, as a member of the US Delegation to ISO/TC 260, Parth is working with other country delegations to create business collaboration standards.  Also, as a member of the Council of Entrepreneurial Development - Venture Mentoring Services, Parth mentors startups and shows them how partnerships can be leveraged for growth.

Erica Murphy, CA-AM

Erica Murphy Strategic Alliance Manager Management Partner Program Channel Business Development

  • Erica leverages her demonstrated expertise in building and implementing effective technical, channel, and go to market partnerships to build lasting value for our clients, their partners, and their joint customers.

  • Prior to teaming with Alliance Dynamics, Erica held various partner related roles at tech companies such as PrecisionLender and Citrix Sytems where she was responsible for strategic partners like Microsoft, Salesforce and for innovative startups such as Zapier.


  • In addition to elevating and creating new collaborative relationships, Erica serves on the leadership team for the Research Triangle Park Chapter for ASAP, carrying her innate ability to build strong relationships, bringing people together to develop new, valuable connections.