Our Services

Alliance Formation

Challenge: 

  • Some alliances fail before they even start due to common pitfalls.      

How we can help: 

  • Determine if partnering is the right path: Build, Buy, or Ally 
  • Develop a validated Alliance Value Proposition – Partner A, Partner B, and Customer 
  • Select the right partner and define goals and objectives
  • Structure and negotiate a Collaborative Framework 

Benefits: 

  • Your company can be confident that they will have built a strong foundation for collaboration with the right partner.

Alliance Implementation

Challenge: 

  • Implementing an alliance can be a daunting task given a variety of factors such as differences in partner's size, organizational complexity, and culture.   

How we can help: 

  • Minimize the 'collaboration tax' by optimizing engagements, communication, and governance
  • Ensure optimal, necessary infrastructure is in place to manage escalations, monitor performance, and assess sentiments 

Benefits: 

  • Your company can stay focused on their internal commitments without sacrificing the opportunity the alliance brings. 

Alliance Transformation

Challenge: 

  • There are times when the alliance needs to evolve, downgrade, or just simply end which can disrupt your business or impact your customers.   

How we can help: 

  • Ensure the transition team is guided by the current contractual obligations 
  • Ensure that scenarios for the next step in the relationship have been developed and evaluated
  • Messaging for customer regarding partnership has been developed and evaluated    

Benefits: 

  • Provide a smooth, well planned transition that minimizes disruption to your customers and risk to your business.    

Alliance Education

Challenge: 

  • Given the rate of alliances being established, Alliance Management has become a critical profession. So how does one get trained or refreshed on the fundamentals, best practices, and key trends?   

How we can help: 

  • With our certified expertise from the Association of Strategic Alliance Professionals, we can provide the necessary on-site or virtual training for your team.   

Benefits: 

  • Your partnership team will have the necessary foundation and tools they need to ensure value is delivered  

Alliance Management

Challenge: 

  • Having a dedicated, experienced owner for alliances is key to realizing value as many stakeholders need to be aligned and managed. We know that this can be costly for some companies and at times unattainable.    

How we can help:  

  • Quickly  supplement your organization as the Alliance Owner while building out the capabilities within the organization

Benefits: 

  • You will have a dedicated person that will help align the partnership objectives to the operational activities. 
  • Also, this dedicated person will be working towards minimizing relationship, financial, and legal risks. 

Alliance Ambassador

Challenge: 

  • An alliance may be at an impasse given that it may be difficult to obtain a ‘what’s best for the alliance’ viewpoint if all stakeholders are either employed by Partner A or Partner B?   

How we can help: 

  • Provide recommendations and conduct assessments that are in the alliance’s interests not in either company’s interests. 

Benefits: 

  • Your company and your partner can determine the best path forward knowing that you both have an objective viewpoint representing the alliance.  

Our Approach

 Using a collaborative approach, we leverage best practices, international standards, and our experience to help identify the best options forward.  


Whether you want us to lead, support, or simply advise, we will collaborate with you accordingly.   We are flexible and will work with you in determining the optimal, win-win fee structure whether it be deliverable-based, retainer-based, or hourly-based.